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Promotion Marketing: New rules, new rewards.

Subjects: *BRANDING (Marketing); *MARKETING mix; *INFORMATION technology

• Source: Adweek. 11/30/2009, Vol. 50 Issue 42, pPM1-PM4. 3p.

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VS Pink Parties for Spring Break.

• Authors : Newman, Eric

• Source: Brandweek. 3/31/2008, Vol. 49 Issue 13, p48-48. 1/3p.

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Dial Corp. Tries Bringing 'Sexy' Soft & Dri Back.

• Authors : Von Hoffman, Constantine

• Source: Brandweek. 1/29/2007, Vol. 48 Issue 5, p9-9. 1/2p. 1 Color Photograph.

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No Longer Relying on ESP, Gambrinus Will Put the `Wicked' Back in Pete's.

• Authors : Khermouch, Gerry

• Source: Brandweek. 02/01/99, Vol. 40 Issue 5, p12. 1/3p.

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The New Brand Ambassadors.

• Authors : Voight, Joan

Subjects: MARKETING strategy; ADVERTISING spending; CONSUMER attitudes

• Source: Adweek; 12/31/2007, Vol. 48 Issue 47, p18-26, 3p

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RadioShack Uses Mobile Ads To Hit Consumers on the go.

• Source: Brandweek. 10/13/2008, Vol. 49 Issue 36, p006-006. 1/4p.

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Baskin-Robbins Offers Consumers the Soft Sell.

• Authors : Hein, Kenneth

• Source: Brandweek. 5/19/2008, Vol. 49 Issue 20, p9-9. 1/2p. 1 Color Photograph.

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Barbie's (Real) Dream House.

• Authors : Parpis, Eleftheria

Subjects: RETAIL stores; BARBIE (Fictional character); BARBIE dollsMATTEL Inc.

• Source: Brandweek; 3/30/2009, Vol. 50 Issue 13, special section p12-12, 1p

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